Evive Brands

Sale of Shine, a leading home services franchisor, to Evive Brands, a portfolio company of The Riverside Company

+ About  

Shine

Founded in 1991 in western Michigan, Shine is a leading franchisor of residential and commercial window cleaning, holiday lighting, pressure washing and related services. Built on a mission “to be a light,” Shine combines operational simplicity with a values-driven culture that emphasizes care, community, and ethical practices. The company operates an asset-light franchising model with strong unit economics, enabling rapid scalability across diverse markets. Today, Shine serves over 75 territories in 20 states, with additional locations sold and in development, positioning the brand as a high-growth leader in a large, fragmented home services industry. Its ability to deliver a broad suite of essential services while fostering meaningful relationships has made Shine one of the most attractive and fastest-growing platforms in the residential services space.

+ key details

Date

HPA Role

Ownership

Counterparty

Sector

December 2, 2025

Sell-Side M&A Advisor

Founder-Owned

Evive Brands

The Riverside Company

Home Services

Key Transaction takeaways

Shine Business Pic
Founder Partnership with Growth Capital

The transaction provided liquidity for the founder while retaining meaningful ownership and continuing leadership in the next phase of growth.

Category-Leading Home Services Brand

Shine has built a strong position in residential services – window cleaning, pressure washing, and holiday lighting – anchored by a values-driven culture and scalable franchise model.

Strategic Investor with Expansion Expertise

The buyer brings deep experience in franchising and multi-unit operations, positioning Shine for accelerated growth and system enhancements.

Alignment on Vision and Culture

The recapitalization ensures Shine’s mission and brand ethos remain intact while unlocking resources to scale aggressively.

Validation of Shine’s Market Opportunity

The transaction underscores strong investor demand for differentiated, high-quality home service platforms in a fragmented and growing category.

+ The Bottom line
Shine embodies what investors want today: a proven, values-driven brand in a large, fragmented home services market with a scalable franchise model, strong unit economics, and significant growth potential. Partnering with the right investor unlocks capital and expertise to accelerate expansion while preserving Shine’s mission and culture.

Our Client's Thoughts

Finding a growth partner for Shine, the company I spent years building, was deeply personal. Getting it right mattered more than anything. Having never been through an M&A deal with private equity on the other side, HPA became my steady hand—clear, candid, and always looking out for my best interests. They made a complex process feel manageable, kept me protected and prepared, and delivered an outstanding outcome for Shine and all our stakeholders. I’m grateful I chose HPA as my trusted M&A advisor.

Chris Fisher

Founder & CEO