IMAGE StudiosMPK Equity Partners

IMAGE Studios, the industry-leading franchisor of ultra-modern, upscale, turnkey salon suites, is excited to announce a strategic investment from MPK Equity Partners

+ About  

IMAGE Studios

IMAGE Studios is the leading franchisor of ultra-modern, upscale, turnkey salon suites for beauty and wellness professionals in the U.S. With 76 stores open across 20 states and 220 stores in development, IMAGE Studios is a high-growth platform enabling independent beauty and wellness professionals to pursue the American dream and build their own business without significant capital outlay. Founded in 2009 and franchised since 2015, IMAGE Studios built and refined the business model that franchisees execute today. For more information about IMAGE Studios.

+ key details

Date

HPA Role

Ownership

Counterparty

Sector

March 20, 2024

Sell-Side M&A Advisor

Founder-Owned

MPK Equity Partners

Consumer Services

+ Harrington park advisors takeaway

IMAGE Studios Location Interior
Strategic Growth Capital Injection

MPK’s equity enables IMAGE to accelerate franchise expansion and support existing franchisees.

Franchising Expertise Match

MPK has a track record in franchised brands, making IMAGE a natural fit for its investment thesis.

Proven Unit Base + Pipeline

At deal announcement, IMAGE had ~76 operating stores and over 220 in development, giving MPK both current scale and future runway.

Operational Leverage for Owners & Pros

The capital backing supports enhancement of systems, operations, and support layers for franchisees and salon professionals.

Brand Momentum & Validation

This investment is a signal to the market: IMAGE is a high-growth, differentiated franchisor in a rising beauty/wellness niche.

+ The Bottom line
IMAGE Studios embodies the profile investors are chasing today: a proven business model, scalable franchise growth supported by a strong franchisee base, a visionary leadership team, and a sector benefitting from powerful tailwinds.

Our Client's Thoughts

I am thrilled to have worked with Harrington Park Advisors. I interviewed many different firms to help us find the right partner but none had the personal touch and depth of experience that HPA brought to the table. The HPA team put our relationship before our transaction, getting to know me and my business over the course of three-and-a-half years. From providing unfiltered advice to serving as a sounding board during stressful moments, and from bringing the IMAGE brand and vision to life every day to negotiating the best deal terms for IMAGE Studios, the Harrington Park team was always in my corner.

IMAGE Studios

Jason Olsen

Founder & Chief Executive Officer