Craveworthy BrandsFresh Brothers

Craveworthy Brands acquires Fresh Bros, a Los Angeles based innovative pizza concept

+ About  

Craveworthy Brands

Craveworthy Brands, the parent company of Bd’s Mongolian Grill, Dirty Dough, Fresh Brothers Pizza, Flat Top Grill, Genghis Grill, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin’ Ed’s, Sigri Indian BBQ, Soom Soom Mediterranean, The Budlong Southern Chicken and Wing It On!, is dedicated to invigorating and supercharging legacy brands while nurturing and growing emerging brands. The company brings together diverse, yet complementary brands and an accomplished, veteran leadership team in the growing culinary space. In addition to building and operating leading restaurant brands, Craveworthy Brands is active in the communities it serves and creates exciting career opportunities for its team members. Bridging the distinctive individuality of its concepts with a shared culture and spirit of collaboration, the Company’s goal is to create truly unique and craveworthy experiences every day, every shift and at every turn.

+ key details

Date

HPA Role

Ownership

Counterparty

Sector

November 18, 2024

Buy-Side M&A Advisor

Founder-Owned

Fresh Brothers

Restaurants

+ Harrington park advisors takeaway

Fresh Brothers Pizza
Platform Expansion Through Strategic Acquisition

Craveworthy Brands acquired Fresh Bros as part of its strategy to build a portfolio of high-growth, founder-led concepts with strong consumer resonance.

Innovative, Health-Forward Positioning

Fresh Bros differentiated itself in the pizza segment with its better-for-you menu innovation, high-quality ingredients, and appeal to health-conscious consumers.

Compelling Regional Traction

The brand established strong performance in its core markets, with a scalable operating model and unit economics supportive of broader expansion.

Well-Capitalized Platform Partner

The transaction provides Fresh Bros with access to capital, infrastructure, and seasoned leadership through the Craveworthy platform, accelerating growth beyond its regional base.

Continued Validation of Craveworthy’s Strategy

The deal underscores Craveworthy’s commitment to assembling a diversified portfolio of disruptive, next-generation restaurant concepts positioned for national growth.

+ The Bottom line
Investors recognize that there are a number of attractive brands in the market that may not attract typical institutional capital. Strategic acquiror platforms are gaining steam to roll up regional brands.

Our Client's Thoughts

Craveworthy Brands